TIMEX X UFC
Sean O'Malley, the UFC Bantamweight Champion, and Dustin Poirier, UFC Lightweight Champion, are Timex ambassadors and stars of the campaign for Timex's UFC watch collection. Timex is the official timekeeper and watch partner of UFC, and the collection is designed for both fighters and fans.
Role: Concept Development and On-Set Art Director
This cross-channel direct-to-consumer campaign contributed to a 43% increase in site traffic to timex.com in 2023.
Madison Square Garden Jumbotron Ad
Paid Media
The partnership integrates UFC's high-energy, high-performance ethos with Timex's legacy of craftsmanship.
Organic Social Posts
