CREATIVE & ART DIRECTOR
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Merry Clinique

MERRY CLINIQUE

Clinique's 2021 Merry Clinique campaign celebrated the holiday season with a joyful mix of skincare and makeup gift sets, featuring festive packaging and exclusive products designed to brighten up your routine and make gifting feel extra special.

Role: Social-First Concept Development & Photographer

The campaign focused on Clinique as the go-to holiday gift, offering exclusive bundles, limited-edition packaging, and bestsellers like Dramatically Different Moisturizing Lotion and Lash Power Mascara.

We created fun Giphy stickers that encouraged consumers to share their holiday moments and Clinique unboxings, sparking user-generated content.