CREATIVE & ART DIRECTOR
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Timex x Generative AI

TIMEX GENERATIVE AI WATCHES

AI generated Timex watches to celebrate National Chocolate Day and National Ice Cream Day. These unofficial food holidays exist as a fun way to celebrate things people love, giving us a reason to indulge and enjoy life's little pleasures.

Role: Art Director, Midjourney prompt direction

These organic social posts and Instagram stories resulted in

200+ reshares and 100+ comments, including:

“Is this real? I would buy one now.”

“Omg I need this in my life 🤩🤩”