BUMBLE AND BUMBLE HAIRDRESSER’S INVISIBLE OIL

Bumble and Bumble's Hairdresser's Invisible Oil collection is a line of nourishing haircare products powered by Bb.’s Invisible Oil Blend. Packed with a blend of six luxurious oils—coconut, argan, macadamia, sweet almond, safflower, and grape seed—that work together to hydrate, smooth, and protect hair from heat damage, leaving it soft, shiny, and frizz-free without feeling heavy or greasy.

Role: Concept Development, Art Director & Photographer

Hairdresser’s Invisible Oil and Hairdresser’s Invisible Oil Primer have consistently been among the most popular products that introduce customers to Bumble and bumble.

This refresh campaign featuring the line’s top two products became the top-selling hair care franchise both in Sephora stores and online.

A giveaway on Instagram was launched to celebrate the release of the newest addition to the HIO family: the "Cleansing Oil-Creme Duo."