CREATIVE & ART DIRECTOR
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Timex Fashionably Late

TIMEX FASHIONABLY LATE

Timex's "Fashionably Late" campaign is a playful nod to the idea that style isn't just about being on time, but about making a statement—encouraging people to embrace their unique sense of timing and fashion with bold, classic watches.

Role: On-Set Art Director

 



The blend of humor, fashion, and influencer partnerships resonated on social media, driving engagement and sparking conversations around the idea of "being late with style."

 

 Paid Media

 

Google Banners

The campaign highlighted stylish influencers embracing being "fashionably late" with confidence.

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In-Store Displays